Resources / PDF guide
The PULL method
How to find the people who already need what you do, instead of trying to convince everyone.
What it is
A practical guide to the method Rob Snyder lays out in The Power of Pull. Each chapter develops one idea and ends with a worksheet, “Tu turno” (your turn), to apply it to your own case.
Who it is for
For anyone who wants to launch something of their own, whether a service, a product, a small business or a startup, and for anyone who has already launched it and cannot get it off the ground. All you need is the will to listen to the people you want to help.
What is inside
- 13 chapters, from the difference between push and pull to pricing and keeping customers, with a final chapter on AI.
- A worksheet at the end of each chapter.
- The PULL sheet, to repeat the exercise with every idea.
- A checklist.
- A glossary of the method.
Where it comes from
An independent guide based on Rob Snyder’s method (The Power of Pull), drawn from his interview on Lenny’s Podcast. The method, its names and the real cases are his. It is not affiliated with or endorsed by Rob Snyder or Lenny’s Podcast.